Ali Jeffrey from King St. Advertising, the only full-service advertising agency in Hamilton, came down to campus and joined us for a Mixer. Ali is the account manager at King St. and shared her tips for communicating with clients. Ali emphasised that being proactive and responding to clients' needs is the key to success. She also said that finding a middle ground in negotiations with clients is important.
For the very first field trip for this trimester, we were fortunate enough to bring a team of students to visit Soda Inc's office in Hamilton on the 21st of August. Rachel and Tayla from Soda Inc introduced their programmes aimed at supporting startups and fast-growing business. They also explained how Soda Inc maintains relationships with successful businesses and provides advice to entrepreneurs. We were glad to hear feedback from those who went who said it was worthwhile getting professional insights into this side of the industry.