Personal branding 101 // For Graduates
The day you start knocking on the doors of prospective employers, you’ll discover that your first project will be learning how to promote your personal brand.
When people hear your name, what do you want to spring to mind? Personal branding is all about managing and influencing these perceptions so you can stand out in a crowd of graduates. Dr. Hubert K. Rampersad, a prominent figure in the leadership development field, states that an authentic personal brand will help you build credibility, strengthen your reputation, and improve your performance potential.
But how exactly do you build your own personal brand? Crafting an effective personal brand takes planning and consistent effort, but here are some easy steps to get you started:
Communications Manager, MCSA.